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Cutting website maintenance costs and using only the most budget friendly solutions is natural if you realize the risks and you realize where to look. But before you make any moves toward cheaper options, make certain that you are not leaving your existing traffic with an inferior site. Article Tags: Website Maintenance, Maintenance Costs
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.
I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying two bright yellow cylinder-things.
As we walked toward the convention center Jarrad Davis Jersey , I told Tim (my other half), "There's one of those guys with a microphone in there, doing a demonstration. He gets people so excited they think they have to buy those things. They over-pay then never use them." I said this a bit smugly. I know of such things, so I wouldn't succumb.
Yeah, right. This guy was good. So good Kerryon Johnson Jersey , I came away with five ideas for increasing sales from impulse purchases. Next time you evaluate short-term sales and marketing strategies, think about and apply these five impulse purchase lessons...
Impulse Purchase Lesson 1: Demonstrate an impressive, relevant feature.
If the product is chocolate, sold at a retail checkout stand, you have no need for this one. Human nature takes over. When you are selling unrecognizable cylinder things Marvin Jones Jr Jersey , people need some encouragement.
You would never know it to look at them, but these things were super absorbent shammies. They can suck 8 - 10 ounces of soda out of your carpet in nothing flat AND it makes for an impressive demonstration. When the demonstrator mentioned they could dry a sweater in three hours, I was hooked. Never mind we have about two spills a year in my house and I don't own any "lay flat to dry" sweaters.
This ability to get people to "live in the moment" is one key to a successful impulse purchase demonstration. The salesperson has a lot to do with it, of course. Repetition of an incredible, attractive feature Barry Sanders Jersey , however, is key as well.
Think of any infomercial or "Billy Mays" product. There is always an "AMAZING!" feature - cooks in minutes, instantly removes stains, easily pulls dings from your car, etc.
2: Try to "time it right".
Quite coincidentally Cheap Detroit Lions Hats , one of those semiannual spills in my house happened the day before I bumped into the yellow cylinder guy. I was thinking "If I'd had these yesterday, right now we wouldn't have books stacked in the middle of the living room floor." Quite by accident, he had related to something that was top-of-mind for me.
Fortunately, you do not have to rely on coincidence. At any one time, there are usually six or eight generally popular "themes" you could tie into. Better yet Cheap Detroit Lions T-Shirts , your target audience is likely to have it's own unique interests.
On the Internet, you can "time it right" by associating complementary products or services. If someone is researching monitors, for example, perhaps they need an ink cartridge for their printer.
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